An innovation strategy firm specializing in market traction for new products, technologies and lines of business

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Case Studies

 

 

AirLink Communications

Airlink Communications, a pioneer in the wireless data market for more than fifteen years, was experiencing a sustained period of stagnant growth. With a new management team in place, they needed to develop and implement a new growth strategy for the company. 

 

Auto-Graphics

Founded in 1950, Auto-Graphics has been a technology innovator for more than five decades, providing data automation solutions to customers across multiple industries. Auto-Graphics partnered with Blue Mine Group on two strategic initiatives. Firstly, to help the company reposition itself within its core target market, public libraries; and secondly, to launch Auto-Graphics' newest product, AGent Search, into new vertical markets.

 

TranSystems/Automation Associates, Inc.

During its sixteen years in business, Automation Associates, Inc. (AAI), a professional services firm providing simulation engineering solutions, had amassed an impressive client roster including Compaq, Delta, Revlon, Motorola, Starbucks, Tropicana and many others. However, in the early 2000s it experienced a period of stagnant growth and needed help developing an integrated marketing program to increase sales.

 

EncryptaKey

EncryptaKey is dedicated to eliminating identity theft and credit card fraud through the marketing and development of innovative security technologies. Its patent pending EncryptaKey solution, supported by years of experience and industry research, creates a seamless and secure environment in which to conduct digital transactions and verify user identity. EncryptaKey wanted to develop a comprehensive launch program to help get established in the security market.

 

Entropic Communications

Entropic Communications, Inc. is a market leading semiconductor company enabling high speed access to and around the home over existing coaxial cable infrastructure. In 2004, it wanted to evaluate the most effective go-to-market strategy for launching its products. With millions invested in R&D and weighed down by lengthy product buy cycles and protracted negotiations with consumer electronics device manufacturers, the company needed to assess the viability of introducing its chipset to the market as an Entropic-branded consumer offering sold through retail channels or through a business-to-business model.

 

Herae

Founded in 2004, Herae, has developed a SaaS software solution to improve processing of insurance payments for a healthcare practice. Herae provides automation for the healthcare industry with benefits similar to those of direct deposit for payroll. Herae partnered with Blue Mine Group on a strategic initiative to help the company position itself within a new strategic channel in order to significantly accelerate new customer traction and revenue.

 

Innovative Employee Solutions (IES)

Innovative Employee Solutions (IES), a nationwide provider of payroll and HR administrative services, wanted to evolve their go-to-market program and capabilities.  

 

Kyriba Corporation

Founded in 2000, Kyriba Corporation empowers customers to achieve an economic advantage with treasury solutions that enhance visibility and operational control. Corporate clients include Interpublic Group of Companies, Swift & Company, Kronos, Colas S.A., Ferrero and Peugeot. Kyirba needed to position themselves in an already saturated treasury market and refresh their marketing program.

 

Mission Federal Credit Union

Mission Federal Credit Union (MFCU), a San Diego institution since 1961, wanted to leverage the Internet and e-marketing to transform their business from a brick and mortar operation to include online banking and other e-business capabilities to enhance service and communication to their membership.

 

Visimation

Visimation a leading provider of visual software solutions that help organizations improve productivity, enhance communications, and grow revenue, had been growing steadily since its establishment in 1997. In 2006, it wanted to embark on an accelerated growth initiative for the firm. Based on a referral from a Blue Mine Group client, Visimation contacted us to explore how we could help.

 



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