An innovation strategy firm specializing in
market traction and value creation for new products, technologies and lines of business

January 20, 2005

Contact:
Molly Fee
Blue Mine Group
(858) 792-2633, ext. 110
kfreeman@blueminegroup.com

Blue Mine Group Continues Rapid Expansion into 2005
Strategic marketing firm moves to larger offices, adds three new team members, and seeks to hire several more

Carmel Valley, Ca. - January 20, 2005 - Blue Mine Group, a full-service strategic marketing firm serving early-stage technology companies, announced today its recent moves to accommodate its rapid growth over the last few months. This includes the addition of three new client services team members and a move to new, larger offices, as well as plans to hire several more team members in the next few months. Dana Stanton has been appointed an Account Director, Rowena Kelley has been hired as an Account Manager, and Alex Funk has joined the team as an Account Coordinator. To accommodate this growth, the firm has moved from Solana Beach to a new, larger facility in Carmel Valley.

Dana Stanton brings over fourteen years of marketing, channel and sales expertise to her role at Blue Mine Group. Previously Dana was the Director of Marketing for strategic product and industry marketing at Avexus, an enterprise software provider for the aviation, defense and power generation markets. Prior to joining Avexus, Dana was Product Marketing Manager at InterKnowlogy, a custom developer of Microsoft .Net solutions; and VAR Channel Marketing Manager at Cardiff Software.

Rowena Kelley has successfully led and managed marketing, communications, and sales programs within the high-tech and publishing industries for over eight years. Prior to joining Blue Mine Group, Rowena was Director of Public Relations at Aplus.Net, a web hosting and Internet solutions company in San Diego, CA; Marketing Specialist and Business Development Manager at Hewlett-Packard Company; and Employee Communications Specialist at Sony Electronics, Inc.

A recent graduate of the University of San Diego with a Bachelor of Arts in Communications, Alex Funk has joined the Blue Mine Group team as an Account Coordinator. Alex brings to Blue Mine Group strengths in research and written communications, as well as experience in radio broadcasting and print journalism.

Blue Mine Group's continued growth has led to the need for larger offices. Previously in Solana Beach, the firm is pleased to announce its recent move to new offices in Carmel Valley. Blue Mine Group is now headquartered in offices on High Bluff Drive, with expanded facilities that allow for continuing growth in the year ahead.

Michael Lurie, Blue Mine Group's founder and CEO, attributes the firm's growth to the fact that its unique marketing programs have resonated powerfully with CEOs of high-tech companies. "Probably the greatest need facing CEOs of early-stage technology companies is an effective marketing program on a limited budget," he says.

About Blue Mine Group
Blue Mine Group is a strategic marketing firm specializing in early-stage technology companies. We deliver to each client a comprehensive, custom-tailored marketing program that addresses their unique, mission-critical needs through a combination of strategy, public relations, online, direct, and event marketing. These programs are optimized to minimize cost and maximize ROI through a process of defining market focus and value proposition; acquiring and growing customers; building partnerships; securing investment capital; and building awareness among targeted media, analysts, and interest groups. For more information, give us a call at (858) 792-2633 or visit www.blueminegroup.com.