The challenges of successfully taking a software solution to market

An interview with Jerry Hutter,CEO of CFO Strategies, Inc.

In this month’s Insights, Michael Lurie sits down with Jerry Hutter, CEO and co-Founder of CFO Strategies Inc. to discuss the challenges Jerry and his team faced in successfully taking their product to market. The interview focuses on the lessons Jerry learned in the process of launching their company’s flagship software product.

After extensive experience as an auditor, controller, and management consultant, Jerry co-founded CFO Strategies Inc. to help public companies simplify governance, risk, and compliance management. CFO Strategies’ SOX Compliance Manager™ software includes the the company’s ActivityPoint™ methodology - a top-down, risk-based approach to control environment assessment.

Key lessons included:

• Identifying the right market / customer focus for their product
• Paying close attention to customer needs, and evolving the offering
  to meet their needs
• Adopting a flexible pricing policy to explore the optimal approach
• Educating the market through seminars and media relations
• Using a strategic partner to accelerate market penetration

Insights is Blue Mine Group’s monthly thought leadership publication on innovation strategy. 

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