Time: 8:30 a.m. – 4.30 pm on both days (registration begins 8:00 a.m.)
Location: San Diego, CA
Course fees: $1,795 per person; includes lunch and all course materials.
Contact:
Vanessa Lurie
858-792-2633
info@blueminegroup.com
“Michael is a very strong strategic thinker and has been invaluable
to us.”
Patrick Henry, CEO and Chairman of the Board, Entropic
Communications
“Michael has helped many innovative companies accelerate
growth and value”.
Leo Spiegel, Managing Partner, Mission Ventures
“Using Blue Mine Group’s powerful approach, we have achieved exceptional
results over the past twelve months”
Keith Schneider, CEO, Networkfleet
“Michael brings the rare combination of strategic insight with actionable
business plans that generate real measurable results.”
Mark Fogel, Head,
Global Service Provider Business Unit,
Trend Micro
“Michael has a unique ability to apply the clear thinking and foresight
of a seasoned professional to the issues of commercializing complex
technological innovations”
Lia DiBello, Founder and CEO, WTRI

Michael Lurie is
Founder and CEO
Blue Mine Group, an innovation business model training
and consulting firm in San Diego, California. Over the past eight
years, Michael has helped hundreds of entrepreneurs, innovators
and executives design and implement successful business models
across a wide range of technologies and industries. A serial entrepreneur
after beginning his career at McKinsey & Company, Inc., Michael
has founded and built three companies and two non-profit organizations.
Michael has extensive innovation experience with companies of all
sizes, from large global corporations to new start-up ventures.
The purpose of innovation is value creation. For companies in software, electronics, communications, cleantech, medical devices, scientific instrumentation and other technology-based industries, translating innovation into value requires both great technology and a great business model. However, while many companies have wonderful technologies, relatively few have good business models. As a result, many new technologies fail to create value for their stakeholders.
This course is an intensive two-day program that provides a comprehensive guide to designing a successful business model for a new technology, product or venture. Drawing on hands-on experience with over one hundred technology companies and the core insights of many key thought leaders, this powerful program will give you a complete roadmap for translating innovation into business success.
Executives, entrepreneurs, technologists, board members and investors interested in maximizing innovation value.
This course will give you with a complete framework and a comprehensive set of tools for developing a successful business model for innovation. For an overview of the framework, see Innovation business model, and to learn how it was developed, see What is a business model? A new approach.
As you work through the course, you will immediately apply each concept learned, so that by the end of the course you will actually have created a preliminary business model for your innovation. The course includes:
What is a business model? An overview of the five critical components of a business model: markets, products, processes, people and economics. Learn where most business models break down, and why a successful business model is so important for innovation.
The first major part of the course is devoted to exploring each of the five components of a business model, and how each needs to be optimized in order to maximize overall value. This section begins by developing a clear understanding of your economic model, and then explores how each of the other four components drives your economic model.
The second major part of the course builds on the detailed understanding of a business model developed thus far, and explores how to design and implement a business model for your new technology, product or venture.
The course concludes with a summary of the key concepts covered,
a review of the business models you have created during the course,
and the development of an action plan to take back with you to
the office.
Once you complete this course, you will have: