Challenge:
Founded in 2000, Kyriba Corporation empowers customers to achieve an economic advantage with treasury solutions that enhance visibility and operational control. Corporate clients include Interpublic Group of Companies, Swift & Company, Kronos, Colas S.A., Ferrero and Peugeot. Kyirba needed to position themselves in an already saturated treasury market and refresh their marketing program.

Solution:
Blue Mine Group conducted market research to understand customer needs and develop core positioning and messaging. An implementation program has included collateral and web site content development to support the revised positioning. BMG worked with Kyriba to launch a newsletter to keep current and potential customer abreast of Kyriba news and current industry trends. BMG developed an innovative campaign to promote the new Kyriba solution.

Results:
Blue Mine Group's competitive and market analysis helped Kyriba develop messaging to define its place in the industry and clearly define its target customers and potential partners within treasury management. Blue Mine Group's reputation development efforts led to coverage in industry leading publications.