Challenge:
EncryptaKey is dedicated to eliminating identity theft and credit card fraud through the marketing and development of innovative security technologies. Its patent pending EncryptaKey solution, supported by years of experience and industry research, creates a seamless and secure environment in which to conduct digital transactions and verify user identity. EncryptaKey wanted to develop a comprehensive launch program to help get established in the security market.

Solution:
Blue Mine Group engaged with EncryptaKey to create an company and product launch program. After establishing a positioning strategy for the company, BMG launched a comprehensive plan, consisting of corporate identity materials and tagline, web site, product collateral and trade show graphics. Blue Mine Group developed the tools EncryptaKey needed to launch at the Consumer Electronics Show 2007 (CES). A new booth was designed, as well as video and print messaging making EncryptaKey a recognizable brand at the event.

Results:                                                                               
Blue Mine Group's integrated launch program helped EncryptaKey establish itself in the security market. EncryptaKey has rapidly attracted significant interest from prospects, partners, media and analysts.