Challenge:
Founded in 1950, Auto-Graphics has been a technology innovator for more than five decades, providing data automation solutions to customers across multiple industries. Auto-Graphics partnered with Blue Mine Group on two strategic initiatives. Firstly, to help the company reposition itself within its core target market, public libraries; and secondly, to launch Auto-Graphics' newest product, AGent Search, into new vertical markets.

Solution:
The partnership included strategy development, product management, marketing, sales and business development. Working closely with Auto-Graphics' senior management, Blue Mine Group devised an integrated program to more effectively market and sell Auto-Graphics' library products, leverage the company's extensive customer base, and strengthen relationships with target media, consultants and partners. Building on its strong reputation in the public library market, Blue Mine Group help Auto-Graphics build a new business division by taking its new web-based solution into new vertical markets.

Blue Mine Group's competitive and market analysis helped Auto-Graphics develop messaging to define its place in the industry and clearly define its target customers and potential partners within the library automation market. The media and analyst program has yielded briefings with top thought leaders in the industry while garnering media coverage in publications such as the Library Journal , LocalTechWire, American Libraries Online, and Library Hotline. Blue Mine Group assisted with Auto-Graphics' sales efforts for AGent Search, improving sales effectiveness and helping build a substantial sales opportunity pipeline.